DenelloDesign

Featured Project:

PayCargo

Brand Refresh · Web Design · Marketing Assets · Print & Digital Collateral

PayCargo has been my most extensive and rewarding experience so far in both web and graphic design. Since 2023, I’ve worked exclusively on this client through Mediaquery, under the guidance of my creative director, senior designer, and the head of marketing. In 2024, I was promoted to Senior Graphic Designer — a role shaped largely by my contributions to this fast-paced, high-demand account.

We began with a full brand refresh — not a rebrand, but a strategic update to the existing identity. While the logo remained the same, we introduced a new color palette and brand styling, which has since been applied across every touchpoint of the company.

From there, my role expanded into almost every corner of the brand’s design needs. I’ve created assets for multiple departments — from small-scale items like seals, stickers, and business cards, to larger formats like event tents, flags, folders, and envelopes. On the digital side, I’ve handled everything from landing pages and new website sections to marketing emails, social media support, and sales materials.